Cart Abandonment: How to Get E-Commerce Shoppers to Check Out

E-commerce has seen explosive growth in the past decade. The convenience and ease of online shopping are incredibly enticing to many consumers. With just a few clicks, they can buy the items they want and have them delivered straight to their doorstep.

Despite this enticing value proposition, many e-commerce businesses are still struggling to reach the conversion rates they desire.

Cart abandonment is the bane of e-commerce stores. Aside from not being ready to purchase, visitors cite the following reasons for leaving their shopping carts: expensive additional costs, complicated checkout process, and forced account creation for the website.

Reduce your cart abandonment rate by addressing those reasons with the following techniques.

Onboard New Customers Properly

Onboarding is critical, especially for mobile applications. New users are unfamiliar with the interface of your app, and will likely leave if they can’t figure it out within a few minutes. An effective onboarding technique will get users familiar with your app or website, which can reduce cart abandonment.

Your onboarding process doesn’t have to belong and complicated. It can be a simple walkthrough that occurs the first time the user opens the app. The virtual tour will show an overview of the purchasing process, relevant buttons, and other useful features.

B2B e-commerce businesses can significantly benefit from new customer onboarding software. This tool keeps the client well-informed about their orders, facilitating trust-building with your brand.

Offer a Guest Checkout Option

User accounts make a useful tool for lead generation and conversion. However, many shoppers consider it time-consuming to create an account before they can make a purchase. Offer the ability to check out as a guest to ensure that you’re not blocking potential customers.

A guest checkout option doesn’t mean you lose those valuable contact details. You can prompt shoppers to save their checkout information at the confirmation step. If they’re pleased with their experience with your brand, they’ll likely want to keep those details on your website to make their next transaction easier.

Plus, you can use this stored information to autofill the account creation form the next time the user visits your website.

Make the Checkout Process as Convenient as Possible

A convenient, quick checkout will expedite the purchasing process. First, include a progress indicator on the checkout pages. This shows the user that the process is short since there are only three steps: shipping and billing, payment, and order confirmation.

Second, include thumbnail photos of the products they’re purchasing on the payment page. A cost breakdown of the items and additional fees is also helpful. These details allow the user to review their purchase before confirming their order.

Lastly, offer multiple payment options. Some customers prefer to go cashless while others don’t trust online sites with their bank or card details. Accepting different kinds of transactions ensure that you don’t lose potential customers.

These three techniques address the top reasons users abandon their shopping carts. However, some visitors are simply not ready to purchase anything, even if you’ve applied these methods. A strong remarketing campaign is a secret to recapturing these lost users, reminding them of their abandoned carts.

Keep your customers in mind when designing your checkout process. You want it to be as seamless as possible, removing any roadblocks to conversion.

Also, Read  Top Ecommerce Ideas