Data, or big data, now fuels every industry. And why shouldn’t it? When armed with the right information and machine learning algorithms to analyze it all, businesses can make an unprecedented number of successful decisions. Data can provide information about a company’s customers, market trends, upcoming events, potential ventures, and so much more. It’s no stretch to claim that it can help a business, big

Organizations these days leverage big data to improve their operations, provide better customer experiences, and ultimately increase profitability. “Big data can be used to assess the evolving preferences of consumers, consequently empowering companies to make confident decisions and become responsive to customer needs and expectations.”  But this is only possible when big data is used properly. Truth is, though big data holds tremendous potential, it can