Business News and Research Articles on Business

Customer relationship management (CRM) is vital for businesses. It helps you manage and analyze client interactions throughout their lifecycle. Leveraging these systems improves consumer satisfaction, boosts retention and drives sales growth. Recently, machine learning (ML) integration has revolutionized CRM because it brings a new level of sophistication to customer engagement. ML algorithms analyze vast amounts of data, uncover patterns and

Why Promotional Products Are Essential for Your Business

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For both new and existing businesses, standing out from the crowd is more critical than ever. With so much competition, you have to work harder to differentiate yourself and encourage engagement. One powerful and overlooked strategy involves using promotional products. While they may initially seem like an unnecessary expense, they have many great advantages for your company. Interested in learning

How Data Annotation Fuels AI-Driven Marketing Strategies

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Data annotation might sound technical, but it’s the secret sauce behind successful AI-driven marketing strategies. In this article, we’ll dig into how it supercharges AI marketing and share how it can help your business. Data annotation is about labelling data so AI can learn from it and make better decisions. It’s like training a pet to respond to commands; it

how companies retain grads in the age of ai

How Can Companies Retain Grads in the Age of AI?

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AI is a fresh threat to recent grads and job applicants, as many fear they have wasted years of study for technology to replace them. What should companies do to acquire valuable talent in the age of advancing AI? Understanding the Modern Workforce’s Feelings About AI Those entering the workforce with AI have mixed feelings about its presence, depending on

5 Steps to Integrate IoT with CRM for Small Businesses

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Customer relationship management (CRM) software is a crucial tool for small businesses in any industry. These platforms help you track your sales, churn rate and other customer interactions across their entire life cycle. This insight is a huge advantage in marketing and sales, and Internet of Things (IoT) connectivity can take it even further. Integrating the IoT into your CRM

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