How to Plan App Release For Your Business

With millions of apps prevailing in the app store, the competition to stand out from the rest has become tougher than ever before. Launching an app isn’t easy these days.

No business would want to spend such a huge amount of money and time on building an app that fails to meet its desired needs. So, to increase your app revenue, you must build a great app and launch it in the right way. In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars.

“In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.” 

For most of the businesses, app release is a stressful and challenging task. If your app release is not smooth, it can affect the success of your app and people’s outlook towards your app. Poor customer feedback, a major bug on an untested device, or unmet user expectations are some of the challenges that you may face while releasing an app. 

Your app’s release process defines how customers respond to your app. A smooth app release is a must for your business as it affects the reputation of your brand in the market. Here, in this article, I’ve discussed how to plan your app release. Let’s read about this in detail. 

1. The Overall Outcome

No matter how well your app performs, it’s of no use if it fails to meet your business requirements. You’d surely want an app that increases your business profits. Thus, it’s important that you’re able to monetize your app for increasing revenue. 

Here is how to plan your app release. Before launching your app in the market, you must check and ensure that the final version of the app built is what you expected. Make sure that all the stages of the app development are streamlined towards achieving the specified business objective.

Design a wireframe that lets your team know how your app would look like. A well-designed wireframe helps your team know about the design, architecture, layout, and functionality of your app. Sketch a strategy to know how you would release your app and market the app.

Thus, it’s important that you create an outcome-driven app development process to ensure that your app has all the features and functions as specified. The right end product that is aligned with your business requirements can help in monetizing your app.

2. Embrace Feature Toggles 

Here is how to conduct a great app release. Feature toggle is one of the best ways to run a smooth app release. But do you know what feature toggle is? Feature toggle is a technique used in software development that allows you to test the features of your app even before it is completed and is ready for release. Feature toggle is used to hide, enable, or disable the features of an app during runtime.

This helps you to collect the feedback of various features. Depending on the feedback, you can identify the features that are liked by the users. Feature toggle help in reducing the risk of the failure of an app. It allows your team to know how to plan your app release for specific functionality, to specific user segments, at specific times.

Feature toggles help in knowing how well the app features will function. Moreover, feature toggle empowers your team to work on incomplete features that are still not ready for use. 

3. Conduct a Staged Rollout

So, let’s continue our discussion on how to conduct a great app release. Before planning to release an app in the market, it’s important that you conduct a staged rollout. Conducting staged rollouts of your staged rollout allows you to release a single version of your product slowly. 

Instead of releasing the whole product, conducting a staged rollout allows you to release a single version of the app slowly over a period of time. Doing this helps your team to monitor the performance of the app before releasing it in the market.

By conducting a staged rollout, you can identify bugs and address performance issues in your app. Moreover, releasing a single version of your app helps in knowing how your app is performing and is it able to meet the desired business goals.

4. Plan A/B Testing

One of the ways to run a smooth app is by planning A/B testing before the app release. By executing A/B testing along with the app release strategy helps you to improve the product before going to the final release. A/B testing allows you to test the features of your app and how it works. 

A/B testing is a technique used to compare two versions of something to figure out which performs better. With the growing popularity of A/B testing, businesses, and market strategists across the globe can be seen leveraging this technique. Here are some of the questions that can be answered by conducting A/B testing.

• Which type of product is most likely to receive more clicks?

• Which version of the app will the users buy? 

• On which version will the users receive more registration? 

Once the information is collected, marketers then analyze the results and then use it to design the website elements and the app features. 

5. Opt for Beta Version

Let’s continue our discussion on how to plan your app release. It’s important to leverage the beta version as part of your release program. By asking users to opt and use a beta version of a new app release, you can easily get valuable feedback from your users.  

You can pass this feedback to the development team who can use this feedback to make changes and improvements in the app as per the users’ likings. This enables you to render a personalized experience to your customers. Asking for their valuable feedback helps them to know that you really care for them. 

Firstly, data is collected. From this data, bugs are identified. After finding the bugs, qualitative, and quantitative analysis of data to design the app features and elements. Based on this analysis, you can design effective marketing strategies for your app.

Final Words

By now I am sure, you’ve got a clear idea of how to plan your app release. Launching an app is not easy. It requires a dedicated approach and strategic planning of executing things. By following these ways to run a smooth app release, you can easily conduct a smooth release for your app. A great app release helps to increase user engagement and grow business profits.

                                                 — Ruchita is a tech enthusiast and passionate about helping businesses achieve their goals. Ruchita is currently associated with Resourcifi Inc.

Also, Read Applying Machine Learning on Mobile Apps