If you are using Google Ads, Facebook, Bing or any other network to promote your products, you are probably familiar with the term “Remarketing”. We will focus on the remarketing on the Google network.
In this article, we will look into it. You will learn what Remarketing is, how does Remarketing work and a few reasons why Remarketing is extremely important.
What is Remarketing?
Remarketing is an AI that gives you an opportunity to reach customers who visited your website.
You can tag the customers who visits your website by using a special cookie allowing you to advertise them online.
Example – When a potential customer is looking for black t-shirt on your site and leaves, your ads can be shown on the Google network with the same product so there is a higher chance that the same potential customer will get back to your store and buy that product.
“Remarketing is an AI based feature that allows you to expand your ads even more”
How does Remarketing work?
There is a possibility to track the visitors who visits your website all you need to do is add a piece of Google Remarketing code (tag/pixel) to your website.
By doing this visitors who visit your website will be added to your remarketing lists (audiences) thanks to browser cookies. You can also customize this pixel for different landing pages so they will correspond to more categories.
You can show ads to people who previously visited your website if they are browsing sites in google Display Network or any google partner sites with this remarketing technique.
If you want to start your first Remarketing campaign, Google recommends you to target everyone who viewed your homepage. Keep in mind that this can increase the cost of your remarketing ads.
“It is an automated feature that can save your time and boost your sales”
Why is Remarketing important?
As you can see, Remarketing can bring you many new customers. We will try to describe at least a few reasons why you should use Remarketing.
Show your Ads to your target audience
As we said, you will build your Remarketing audience after some time. Thanks to Google statistics we know that about 95% visitors leave without shopping (converting) and about 47% of visitors browse a site 2-4 times before they decide to make a purchase.
Thanks to remarketing, your ads will be shown on the other pages so you can get “back” your potential customers.
Boost your Brand Awareness
It is known that about 40% of companies are using Remarketing for online brand awareness and recognition. If your ads will be shown to people after they leave your site, your brand will follow them. Some of them will probably come back to your store and make a purchase, which means, they will get back to your company/brand.
Increase your sales and boost your conversions
Most of the companies are using remarketing to gain customers. Thanks to Remarketing, you can also create custom messages which attract visitors to revisit your website and finish the purchase.
The more people see your ad, the better. This can be an important factor in buying from you because they see your ad almost everywhere. Zour products or services can be more familiar to them.
Bring more customers even from your competition
Your Remarketing ads can be shown even on your competition websites after they visited your website or search for a particular keyword. That means, they can get back to your website instead of making a conversion on your competitors website.
Increase your marketing ROI
It is natural that you want back good results. You are investing effort and money in your marketing campaigns all the time. It is really a low percentage of first time visitors end up making purchases. Thanks to Remarketing, you can add new opportunities that can help you get more sales and conversions.
“Thanks to remarketing, you let Google to deal with customers who already visited your site and didn’t make any conversion”
Remarketing is truly a great opportunity for online retailers to get more popular and start making really good sales. If you want to know how to set up remarketing, you can check this guide.
What forms of remarketing can we use?
Dynamic Remarketing
Its purpose is to display products and services that visitors to your site have previously viewed but have not converted.
Standard Remarketing
Reach your potential customers who have been reached by your product and visited your site. Use Google Ads to set a remarketing tag. Find out more about brand settings here,
Video Remarketing
This type of remarketing shows your ads to users who have previously interacted with your videos or your Youtube channel. They see their ads as they browse videos, sites, or applications on the content network.
Remarketing lists for search ads
These ads appear to users who have visited and then left your site, searching for products on Google based on their needs.
You can also use text ads or shopping product ads to promote your products. If you don’t have time to create your campaigns, you can use BlueWinston – innovative product ads tool. Good luck with advertising.
